The world has changed and you can't put the genie back in the bottle.  Customers are smart, getting smarter and want to be served in a variety of ways.  Which is why your message needs to be consistently delivered across all touchpoints and you need to be open for business in a variety of ways. 
 
It's not uncommon for clients to open a direct mail piece (if you're lucky), visit your website, call your toll-free number, revisit your website and then ask to meet with a representative of your product in their community.  This channel surfing represents an opportunity to either impress or depress your potential client.  Are you prepared and are your representatives prepared for the cynically smart consumer? 
 
You will be if you implement what we refer to as CDCI ... Customer Driven Channel Integration.   It's a fancy way of saying ... sell your customers what they want, however they want, and wherever they want. 
 
A final thought before you give us a call... INTEGRATE OR DISINTEGRATE.